BalaShakti Business Summary Statement
TO: MR DOUGLAS BAILLIE, HLL'S CEO AND CONTROLLING DIRECTOR.
FROM: MARKETING SUPERVISOR
SUBJECT: MOHAMMED ALMOJEL, BALASHAKTI EXECUTIVE OVERVIEW REPORT. DATE: OCTOBER 18, 2013
BalaShakti is a outstanding product that includes a great edge financially and socially. For the reason that company's quest is to satisfy both the interpersonal responsibility and effective earnings, HLL start BalaShakti. I actually write this report to propose some crucial points that will support the project absolutely. First of all, the content of the program has to be up to date seasonally. Second, we should boost the number of iShakti terminals month-to-month. Third, the company has to provide CDs from the software to solve the problem of poor net connection in some of rural areas. The Bottom of Pyramid (BOP) is the concentrate on segment of HLL. There exists a study that was carried out by the World Bank and the World Assets Institute which in turn shows 59% of India's population comes within the BOP. Moreover, using a rural poor population of 720 million more than half of India's population lives in countryside areas. So , our company will need to continue focusing on the rural villages in its assets. BalaShakti merely aims the children of BOP. They are the basic block of developing the lifestyle of the newly arriving generation. BalaShakti is so crucial in improving the home for that pet. Currently, the contents of software include educational areas including; nutrition, personal sanitation, first-aid, emergencies and also other school subjects. We have to put more topics that are relevant to morality. As well, we should upgrade the characters, the environment and the design every time. The modernizing process needs a special committee that has two groups. The first group is responsible for the youngsters needs in rural areas. Their work is to give seasonally the ideal characters, spots, subjects and songs from the program. The 2nd group is responsible for the technique part of the software. The costs with this committee is going to...
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