Task A And B

Job A And B 08.08.2019
 Assignment A And W Essay

a. В В В В В В В WhatВ doВ theВ 4PsВ standВ forВ andВ atВ whatВ stageВ ofВ theВ marketingВ planningВ processВ doesВ aВ marketerВ formulateВ theВ 4Ps? В

Promotion, В Product, В priceВ andВ place. В

TheВ MarketingВ MixВ willВ firstВ beВ usedВ duringВ stepВ three, В whichВ isВ theВ stepВ whereВ companiesВ haveВ toВ prepareВ anВ integratedВ marketingВ planВ andВ programme. В TheВ marketingВ programmeВ buildsВ customerВ relationshipsВ byВ transformingВ theВ marketingВ strategyВ intoВ action. В (ChapterВ oneВ ofВ KotlerВ textbook)В

TheyВ needВ toВ makeВ aВ needВ­satisfyingВ marketВ offering, В (product)В thenВ howВ muchВ toВ chargeВ forВ itВ (price)В andВ whereВ toВ makeВ itВ availableВ forВ theВ customerВ (place)В beforeВ theyВ wantВ toВ persuadeВ theВ customerВ asВ goodВ asВ possible. В (promotion)В

http://councilofpeacocks.blogspot.nl/2012/10/marketingВ­101В­understandingВ­marketplace.htmlВ В В

w. В В В В В В FindВ theoriesВ thatВ callВ forВ aВ changeВ ofВ theВ traditionalВ 4Ps. В WhichВ researchersВ cameВ upВ withВ theВ newВ theories? В WhatВ areВ theseВ theoriesВ about? В В WhyВ areВ theseВ researchersВ callingВ forВ change? В (Hint: В 7Ps, В 4Cs, В SAVE, В etc. )В

TheВ newВ theoriesВ areВ theВ 7P'sВ andВ theВ 4В Cs, В whichВ isВ mostlyВ usedВ inВ serviceВ marketing. В TheВ 4CsВ hasВ twoВ kinds, В oneВ inventedВ byВ LauterbornВ (consumer, В cost, В communication, В convenience)В, В theВ otherВ byВ ShimizuВ (commodity, В cost, В communication, В channel)В TheВ 7PsВ areВ tracedВ backВ toВ theВ book ‘MillionВ DollarВ habits'В byВ BrianВ Tracy, В theseВ addВ upВ toВ theВ 4PsВ thatВ alreadyВ exist. В TheВ PsВ goВ likeВ this: В Product, В price, В place, В promotion, В physicalВ evidence, В peopleВ & В process. В TheВ 4CsВ wereВ introducedВ toВ getВ aВ moreВ customerВ­drivenВ placement. В ItВ hasВ moreВ toВ doВ withВ theВ customersВ wishesВ thanВ theВ fourВ Ps. В ItВ isВ mostlyВ usedВ whenВ concerningВ massВ marketingВ orВ nicheВ marketing. В TheВ 7PsВ wereВ introducedВ toВ makeВ theВ MarketingВ mixВ moreВ fittingВ forВ services. В (theВ evidenceВ thatВ aВ serviceВ isВ performed, В theВ employeesВ thatВ executeВ theВ service, В andВ theВ processesВ andВ systemsВ withinВ theВ organizationВ thatВ affectВ theВ executionВ ofВ theВ service. )В...

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